This award-winning business strategy case proposes a partnership between Gap Kids and Casetify to close the industry gap for tweens through customizable denim apparel and interchangeable tech accessories. Designed to empower self-expression and independence within parent-approved boundaries, the concept simultaneously reignites Gap’s cultural relevance and expands Casetify’s retail reach. Recognized by the Fashion Scholarship Fund (FSF) for innovation and market impact, this project reflects my commitment to creating inclusive, consumer-first brand experiences.